IM Blog: Data…Who Cares?!
There is not “Data”. There is only and always “Business Data”. Why this distinction?
Well truth be told, “Data” is not sexy. It carries the geeky scent of IT. Nobody talks about “Processes” or “Rules”; it is always “Business Processes” or “Business Rules”.
Appending the “Business” sends a strong signal that although this has a technology aspect; it is at the end of the day all about enabling “Business”. It is simply necessary to re-brand the “Data” concept in order to get traction in the business.
Read the blog post here.
Appending the “Business” sends a strong signal that although this has a technology aspect; it is at the end of the day all about enabling “Business”. It is simply necessary to re-brand the “Data” concept in order to get traction in the business.
Read the blog post here.