Media
Advertisers are an important part of the media industry and a close personal relationship to them is essential. Platon can help you implement an IM solution that gathers and organizes all data in, for example, the advertisement department. This will give you a better overview of clients, sales as well as trends in the business area and how they evolve.
Platon is however a supplier of a range of different types of expertise within the media industry. We provide, among other things, project expertise in the areas of project management and demand specifications, data models and implementation.
A few examples of our solutions and strategies for media companies:
A leading Nordic magazine publisher
Task: Establish a Business Intelligence foundation and an internal financial reporting solution
Goal: Optimized business processes, reduced dependency on key personnel and optimized reporting and analysis environment
A large media company
Task: Develop a Data Warehouse and a Business Intelligence reporting solution to monitor advertising sales performance
Goal: Provided management with the relevant sales performance information
A global provider of information for the world's businesses and professionals
Task: Implementation of an Information Management strategy
Goal: Provided high quality customer data, restored trust in customer data and in quality of Data Cleansing, tracking and reporting
A few examples of our solutions and strategies for media companies:
A leading Nordic magazine publisher
Task: Establish a Business Intelligence foundation and an internal financial reporting solution
Goal: Optimized business processes, reduced dependency on key personnel and optimized reporting and analysis environment
A large media company
Task: Develop a Data Warehouse and a Business Intelligence reporting solution to monitor advertising sales performance
Goal: Provided management with the relevant sales performance information
A global provider of information for the world's businesses and professionals
Task: Implementation of an Information Management strategy
Goal: Provided high quality customer data, restored trust in customer data and in quality of Data Cleansing, tracking and reporting
Learn more
To learn more about how Platon helps media organizations, read the case stories or contact us to talk to a reference client.
